There are thousands of beauty and personal care brands in the world, and many of them claim to be ‘clean’ or ‘natural.’ How do you know which claims are actually legitimate? Dive in to discover non-toxic, eco-friendly beauty brands that prioritize your health and the environment.
Finding clean beauty brands
Transparency is the name of the game when it comes to clean beauty. If companies are using non-toxic ingredients, then they have nothing to hide, right? Clean beauty brands that are centered around clean, sustainable ingredients and ethical business practices make it a point to highlight and verify this information. When companies do not share this information, or make it difficult to find, I take that as an ominous sign.
To fully understand how discern for yourself which brands and products are indeed clean and sustainable, check out my guide on how to find clean beauty products. There, you will learn:
- What harmful ingredients to avoid
- Sustainably-sourced ingredients
- Beauty certifications to look for
- Eco-friendly packaging & recycling information
- Additional resources available to help
“Taking care of your body, no matter your age, is an investment.”
Oprah
Where to buy clean beauty brands
Besides buying directly from product manufacturers, there are many retailers that offer a variety of clean beauty brands. They also offer plastic-free shipping.
- Grove Collaborative has been one of my go-to’s for quite a few years now. I have always been happy with their products. Their customer service is among the best I’ve encountered and I really appreciate the company’s values. They are a Certified B Corp and Leaping Bunny certified. In addition to eco-friendly beauty products, this company offers cleaning products, housewares, pet products, and more.
- Earth Hero carries a wide variety of beauty and household products. They are a certified B Corp, Climate neutral certified, and member of 1% for the Planet.
- The Zero Waste Store ships their sustainable products to your door in plastic-free, 100% biodegradable shipping materials. They are a 1% for the Planet member and 4Ocean Cleanup Partner.
- Credo carries only products that are free from ingredients on their Dirty List, an impressive list of 2,700 chemicals. All of the products they carry are cruelty-free. They prohibit single-use materials in packaging and are taking steps to reduce the use of virgin materials, especially plastic. The company co-founded Pact, a non-profit organization whose mission is to bring the beauty industry together to work toward circularity, while providing a solution for hard-to-recycle beauty packaging.
- The Detox Market offers only products that are cruelty-free and free of chemicals on their Banned Ingredients list.
- Thrive Market offers a membership for $5/month, where you have access to discounts on clean beauty products, cleaners, and groceries. Certified B Corp.
Larger retailers have created their own programs to help you shop clean beauty brands. However, there’s a good chance your order will arrive packaged in plastic.
- Sephora – The Clean at Sephora program includes products made without phthalates, formaldehyde, and more.
- Ulta – Products listed under Clean Ingredients are free from numerous chemicals found on their ‘Made Without List’.
- Target – Using the Clean Beauty filter give you products formulated without the ingredients found on this 60 page chemical list.
Clean beauty product recommendations
There are obviously more beauty and personal care products out there than one person can try. I have listed my favorites, as well as others that I think are good options based on my research. Some of the included links are associated with an affiliate account, so I may receive a commission if you decide to purchase something, at no extra cost to you. I only list products and brands that I believe to be ethical, eco-friendly, and clean. I’ve also tried to include products that fit into a variety of budgets.
Ready to make the switch to clean beauty? Explore the ever expanding and updated lists of recommended brands and start your journey towards a healthier, more eco-friendly beauty routine.