Clean Beauty Brands
“Taking care of your body, no matter your age, is an investment.”
Oprah
How to find clean beauty brands
There are thousands of beauty and personal care brands in the world, and many of them claim to be ‘clean’ or ‘natural.’ How do you know which claims are actually legitimate?
When researching clean beauty brands, the first thing I do is scroll down to the bottom of a company’s webpage. Ingredient and sustainability information, if shared, are usually found in the footer menu. Transparency is key for clean beauty, and companies that are centered around clean, sustainable ingredients and ethical business practices make it a point to highlight this information. When companies do not share this information, or make it difficult to find, I take that as an ominous sign. This quick check makes it easy to filter out companies right away. If they don’t prioritize transparency or sustainability, I move on, because there are plenty of amazing companies that do.
Use the information and resources provided on the Clean Beauty page to make informed decisions about your future purchases. Listed below are some great, accessible beauty care brands.
Where to buy clean beauty brands
Besides buying direct, there are many retailers that offer a variety of clean beauty brands. They also offer plastic-free shipping.
- Grove Collaborative has been one of my go-to’s for quite a few years now. I have always been happy with their products. Their customer service is among the best I’ve encountered and I really appreciate the company’s values. They are a Certified B Corp and Leaping Bunny certified; find eco-friendly beauty products, cleaners, housewares, pet products, and more.
- Earth Hero offers a wide variety of beauty and household products. They are a certified B Corp, Climate neutral certified, and member of 1% for the Planet.
- The Zero Waste Store ships their sustainable products to your door in plastic-free, 100% biodegradable shipping materials. 1% for the Planet member, 4Ocean Cleanup Partner.
- Credo carries only products that are free from ingredients on their Dirty List, an impressive list of 2,700 chemicals.
- The Detox Market offers only products that are cruelty-free and free of chemicals on their Banned Ingredients list.
- Thrive Market offers a membership for $5/month, where you have access to discounts on beauty products, cleaners, and groceries. Certified B Corp.
- Sephora – The Clean at Sephora program includes products made without phthalates, formaldehyde, and more.
- Ulta – Products listed under Clean Ingredients are free from numerous chemicals found on their ‘Made Without List’.
- Target – Using the Clean Beauty filter give you products formulated without the ingredients found on this 60 page chemical list.
Clean beauty product recommendations
There are obviously more beauty and personal care products out there than one person can try. I have listed my favorites, as well as others that I think are good options based on my research. Some of the included links are associated with an affiliate account, so I may receive a commission if you decide to purchase something, at no extra cost to you. I only list products and brands that I believe in. I’ve also tried to include a variety of price points.
Hopefully you find products here that work for you, but if you don’t, here’s a few more great resources for you.
- Try one of these Certified B Corp beauty brands.
- EWG Verified beauty products
- Treehugger ‘The 9 Best Sustainable Makeup Brands’
- Byrdie ‘Best Clean Beauty Brands’